web design Archives

Your website is more than just your online business entity; it is the point where your customers meet you and your brand. Hence, it has to stay updated at all costs with the current market flow and the current need for online business methods. But how can you understand if your website needs to be updated or not?

Well, this is where this post comes to your aid. Here, we as a team of dedicated web designers, will be telling you some signs that can help you understand that the time has come to redesign your website. Choosing the right company or hiring a talented freelancer to redesign your site comes later. But many brands fail to even realize when they should redesign their website. Now, we will tell you where to start.

Let’s look at the signs.

First

Have you ever felt embarrassed to share your URL with someone? If yes, then that is the biggest indication that it is time for you to redesign your website. It proves how much you lack confidence in your website, and you are not confident that it should represent your brand. If that is the case, then start redesigning your website right away!

Second

The look of your website is somewhat archaic. Well, I don’t know about anything else, but when it comes to your website, the look does matter. There is no question that the functionality of your site is equally important, but if it doesn’t look appealing to the audience, then it can hamper your overall number of visitors. According to the latest research, a website having poor design will have a poor ranking as well.

Third

Everything has an expiry date. For your website, it can be considered as the up-gradation date. So, if you see that your site is around 5 years old, then it is better if you think about going for a redesigning schedule. Of course, there may not be any hard and fast rule behind it, but since there are so many technological advancements happening, this can be a very good practice to make some update or other every five years. In today’s world, five years can prove to be a long time to have the same kind of technology.

Fourth

If you see your website is not at all mobile-friendly or responsive. Nowadays, we are always on the go, and we don’t like to face any kind of lag or buffering. Hence, most of the users will be visiting your site via their mobile devices; when they do so, the website should respond perfectly. If you wish to see your site rank higher, then you need to provide an excellent mobile experience on the website. So, instead of having a separate mobile website that has almost no responsive design is nothing but a waste of money. In the meantime, you should have a mobile-first approach and make your site absolutely responsive and up-to-date with mobile-friendly elements and unique designs.

Fifth

If you see that your website is not delivering you any kind of traffic, then it is practically good for nothing. An ideal website should offer you good leads and get you the kind of conversions you expect. So, when you notice some very significant drop-offs in traffic and leads, then you need to take control of the situation. The reason can be many, but the most common is that your visitors are clearly not finding what they’re looking for on your website. This is the time when you should consider a site upgrade and get the kind of result you want.

Sixth

Sometimes you need to run with the pack. So, if you see that all your top competitors have newly designed websites or if they have made some upgrades, then you should do something as well. By upgrading their sites, they will have better results than yours, and you will see your website is lagging behind. So, go for an upgrade and fight with them a fair fight.

Lastly

When your data shows that your website is not offering an excellent user experience, then it is time to upgrade the site. Sometimes, you might see that users find your site to be difficult to navigate and they don’t even feel engaged with the site anymore. In such a situation, a few upgrades can save the day. Like, just improving the logo and reducing page loading time can also make a huge difference.

So, these are the seven signs you need to check before redesigning your site.

Your name marks your identity, and your website marks the identity of your brand. This is the first point of connection between your brand/services and your customers.

The presentation of your website can make all the difference in your sales and ROI. Since the market is never static, you need to revamp your website in repeated intervals using the latest trends. Here, I am listing seven such trends that you can surely use for your website.

Using the Parallax Scroll Animations

This effect has been in the trend for years now, but in recent times, it has again gained huge popularity among developers. The idea here is to use the same trend with a completely new approach and in a much more creative way.

But you need to know the limits of this effect. If you overdo it, then it can create a negative impact, especially for people with vestibular disorders. Too much movement can make them feel dizzy and disoriented.

Using it moderately can give your site a new edge.

Integrating Voice Optimization

Voice shopping has already become a billion-dollar industry, and tapping this market can be very beneficial for your brand. For that, you should integrate voice optimization with your site. This way, you can improve its ranking as well.

When your site has a better ranking, you will get fresh traffic to the site every day; otherwise, no matter how much you develop your site, it will be futile.

Just use natural language processing (NLP), and you can tap this huge customer base who are very savvy with voice technology for shopping.

Using Augmented Reality (AR) Experiences

Using Augmented Reality can offer an immersive experience for your visitors. It will automatically improve user experience and boost the audience to frequent your site more and more. Using some technological options like WebXR API can open endless possibilities for you and make your site stand out from the rest.

Now, you can improve selling your products and improve your client’s buying experience like never before.

Using Gaussian Blur

This blur feature is the perfect option to add some soft focus to the images you have on your site. All you need to do is use this feature in places of your site where you wish to add some more prominence.

The aesthetic aspect of your site will reach a new height immediately. Just couple this effect with some bold typography, and you have something that can change the whole look of your site.

Using GIFs as Graphics

If you want to make your website content stand out and become more effective, then you need to stop using the same old stock images. To retain the attention of your readers till the last line of the post, you need to add something interesting. This is where GIFs can do the trick for you.

They will become that x-factor in your content and can retain the reader’s attention till the last line. Not to mention, this indeed enhances the user experience.

Incorporating Bold Colors

Most website developers hardly evaluate the color palette of their site. But nowadays, you need to focus on that.

Colors can leave a huge impact on your visitors, and this color palette can add to the unique identity of your brand. But what can you use?

Well, our suggestion would be to incorporate some bold and bright colors into the palate. These colors will automatically attract the attention of your audience and make your website stand out in their mind. Plus, it can make your website appear fresh and new.

Sometimes you can also use a black and white palette but coupling with bold fonts and wordings. The idea is to review your color palate every now and then to check if it is still remarkable to your audience.

How about Putting Some Emphasis on Muted Colors

Subdued colors can add a natural feel to the overall look of your website.

You can mix and match with this feature, like using a palate of subdued colors and mixing some bold colors for the text. Laying this kind of contrast throughout the site can make it appear unique and fresh.

You can use muted colors for the backdrop where you are adding important texts or illustrations. Such contrast can add so much to the design even when you have nothing too fancy on the website.

What Else?

So, there were seven of the trends that I would like you to incorporate into your site. Let me know your view on this in the comments below.

Tag Archives: web design

7 Signs It’s Time to Redesign Your Old Website

7 Things You Must Apply while Revamping Your Old Website